Friday, May 25, 2007

Goofy's Candy Co.

Move over Willy Wonka.

One of the most creatively dynamic concepts realized in recent years at Walt Disney World in my opinion is in fact, not a theme park attraction. The Goofy's Candy Co. brand, and its signature store in Downtown Disney are amazing examples of the combined talents of both Walt Disney Imagineering and the Disney Design Group.

Goofy's line of confectionery products can be found all over the Walt Disney World property, but the retail location of the same name is an adventure into all forms of sugar intoxication. While my two kids spent extended moments of indecision deciding on flavors of Goofy Glaciers (among the choices: Goofy's Glacier Green, Gawrshly Berry Blue, and Orange You Happy Orange), I busied myself taking pictures of the establishment's many colorful design elements.

From the fun product brands that adorn the walls--To the various chalkboards that feature formulas and instructions--

To perhaps my favorite design, the Periodic Table of Elements of which Goofonium takes center stage.
Goofy is certainly represented throughout, but most impressively near the main entrance where he takes on a very iced-over demeanor as he hawks the aforementioned Glacier concoctions.

Goofy's Candy Co. has proven to be successful and very popular since its debut in 2005. It has been featured in the Boo to You Parade at Mickey's Not-So-Scary Halloween Party, and its products have a presence in nearly every merchandise location on property.

Willy, who?


Jessica said...

Oh Jeff... you had to go and mention that wretched Candy Company. When you work in a store that has that music playing non-stop - you'll never want to see that stuff ever again, trust me...

My friends have learned that the mere humming of the Goofy Candy Company theme song is enough to make me climb the walls - and I don't even work at the Downtown location! I don't know how those poor CM's there can do it...


Anonymous said...

Nice article as usual, Jeff.

Another interesting detail in Downtown Disney's Goofy's Candy Co. store that you neglected to mention is the Cast Member costumes there--they resemble Goofy's outfit (orange sweaters, blue pants, yellow vests, etc.).

Rae! said...

Cool I will go check it out,in another week.!!!