Tuesday, December 30, 2008

"It's Merry May! Vacation's Near--"


It's Merry May! Vacation's near—
It's time to get your car in gear!
A Standard check-up—just the thing
To give your car vacation zing!
Then have your fun—without a care
For you'll find Standard everywhere!


Before you go, give us a peek!
We know a way to squelch that squeak!
And when you treat your car to grease
You'll roll along in quiet peace!

The batt'ry in the family bus--
Say--here's a job to leave to us!
We check 'em, charge'em, give 'em pep!
For this we've got a famous "rep"!


Treat your tires to Standard care!
Let us check 'em--tread and air.
They'll last you longer--save you dough!
Service free, where'er you go!

Unless you're guided by a star
You need a road map for your car!
From Standard men, all maps are free--
So's travel dope--for any spree!


Say! Leave your work and care today!
You need a trip--for rest and play!
Before you start--here's a tip for you--
If you need a change, your oil may, too!

Getting your car ready for vacation is the theme of our final Travel Tykes Standard Oil newspaper ad that appeared in the Los Angeles Times in May of 1939. Mickey Mouse is joined by Donald Duck, the Three Little Pigs and the Seven Dwarfs in a poetic fanfare to an automobile check-up.

Thursday, December 18, 2008

"Which Oil Shall It Be for Thee?"

Behold! A queen of royal breed
Cries, "Oil, my lad—and show some speed:"
"And which oil shall it be for thee,"
Asks Mickey, "Queen, we've got three!"
"Come, come" she answers, "You know well
That each and every one is swell.
But naturally, I'll take my choice
A lady likes to have her voice!"

"Not only ladies, my fair queen,
But every driver that I've seen!
Each man to his own taste, I say
And Standard feels the self-same way!"

Though not part of the Travel Tykes series we have been featuring here at 2719, this Standard Oil newspaper ad still employed poetry and featured a fairytale theme. Minnie Mouse essentially returned to her character of Princess Minnie from the Mickey Mouse cartoon The Brave Little Tailor. As with the other Standard Oil ads we have featured, this one appeared in the Los Angeles Times in June of 1939, back when a quart of oil could be had for a mere fifteen cents.

Tuesday, December 09, 2008

Freeze Frame! - Mickey Under the Tree

Mickey Mouse toys were undoubtedly on the wish lists of countless children back in 1933. Disney artists payed homage to that notion with the appearance of this push-toy in that year's holiday-themed Silly Symphony The Night Before Christmas.

Sunday, December 07, 2008

Snapshot! - Santa's Run Off to the Caribbean

"A week in the tropics and he'll be alright,"
"Sporting a tan as he rides out of sight."

The hilarious and imaginative set pieces at Walt Disney World's Winter Summerland Miniature Golf Course always put me to mind of the Jimmy Buffett Christmas tune Ho Ho Ho and a Bottle of Rum. The song relates of Santa curing his annual holiday burnout by spending a relaxing vacation in the Caribbean. In this particular scene, he enjoys a boat drink while falling victim to his mischievous elfish traveling companions.

Monday, December 01, 2008

"This Place Fries Men as Well as Eggs!"

"Help! Fan my brow!" poor Bashful begs,
"This place fries men as well as eggs!"
While Sleepy droops and near expires
Shouts Grumpy, "Men, just pipe them tires!"

Such heat! They're just about to roast!
Groans Grumpy, "I give up the ghost!"
But Happy, quick on inspiration,
Says, "Boys, there's help at Standard's station!"

Cries Sneezy, "Service everywhere!"
A-choo--some oil! A-choo--some air!"
"Ho! For the m-mountains," Doc observes.
"We'll scale the heights, spin 'round the curves!"
"Hold on," howls Grumpy, "take 'er slow!
I've heard the road is blocked with snow."

"It's ice cream," says the Standard man.
"Can you get through? Of course you can!
With Standard Gas your worry's over."
"Hooray!" yells Doc. "We're in c-clover!"

"Hi-Ho! We're off to Ice Cream Mountains!
The land of cool refreshing fountains.
We're through with motoring vexation--
We dump our griefs at Standard's station!"

As promised, here is the second of three Standard Oil newspaper ads that featured Walt Disney's Little People Travel Tykes. The adventure entitled "The Fried Egg Desert" appeared in the June 8, 1939 edition of the Los Angeles Times.