Friday, December 14, 2007

1950s Christmas Fun

This insert appeared over the table of contents page in the December 1957 issue of Walt Disney's Magazine. Used to promote a subscription premium offer, the artwork of Mickey, Pluto, Huey, Dewie and Louie had actually been recycled from the 1955 studio Christmas card. A television set featuring Donald Duck on the screen was replaced with an official Mickey Mouse phonograph to tie in with the subscription card's offer of a free Mickey Mouse Club record. Instead of Christmas songs, the nephews were originally reading a copy of 20,000 Leagues Under the Sea.

1 comments:

David said...

It's amazing when you pay attention how you can spot how much Disney art was recycled. I've posted an example on oneof my blogs that shows a late 1930s Dopey Merry Christmas illustration that was used in a Kay Kamen shoestore premium, and then republished in a William Banks Levy Mickey Mouse Holiday magazine.