Tuesday, October 05, 2010

Bambi Helps Prevent Forest Fires . . . Again!

The Advertising Council, in collaboration with the USDA Forest Service and the National Association of State Foresters are launching a new series of public service advertisements designed to raise awareness about wildfire prevention.  The PSAs feature characters from Disney's Bambi, which is especially significant; Bambi was featured in the very first wildfire prevention PSA, all the way back in 1944.

According to Peggy Conlon, president and CEO of The Advertising Council, “We are delighted to reunite Smokey Bear and Disney’s Bambi to remind Americans about their important role in wildfire prevention. They are both beloved and enduring characters and these wonderful new PSAs will continue to resonate with a new generation of children and further the reach of Smokey’s critical messages."

We featured that original PSA poster of Bambi in a post here at 2719 Hyperion just over two years ago.  Here it is if you missed it the first time.

More information can be obtained at www.smokeybear.com.