According to Peggy Conlon, president and CEO of The Advertising Council, “We are delighted to reunite Smokey Bear and Disney’s Bambi to remind Americans about their important role in wildfire prevention. They are both beloved and enduring characters and these wonderful new PSAs will continue to resonate with a new generation of children and further the reach of Smokey’s critical messages."
We featured that original PSA poster of Bambi in a post here at 2719 Hyperion just over two years ago. Here it is if you missed it the first time.
More information can be obtained at www.smokeybear.com.