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A few of the highlights:
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While looking at merchandise at Big Al’s in Frontierland, my older son was spontaneously given bags of cotton candy for both him and his brother, along with a Magical Moment certificate from the “Frontierland cast.”
My older son got to summon Crush at the beginning of Turtle Talk. He also assisted with some pre-opening duties at Animal Kingdom for which he was rewarded with FastPasses for the entire family at an attraction of our choice.
After riding Rock ‘n Rollercoaster my wife and I were invited to ride a second time and thereby bypass a 30 minute standby wait time.
The kids were awarded Magical Moments certificates for all kinds of different activities--pullback racing at Once Upon a Toy; trivia at Sid Cahuenga’s; handprints at Mickey’s of Hollywood; finding the key at Muppet Labs Security; and playing Star Wars tic-tac-toe at Tatooine Traders.
An interesting side note-- the marketing itself is fairly low key in terms of visible promotional materials. The monorails have some pretty ugly paint jobs, and I noticed some banners scattered throughout the Magic Kingdom, but not much other than that. Maybe they’ll be ramping it up more after the holidays
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