Wednesday, September 20, 2006

Souvenirs: Mickey's 60th

1988 was a great time at Walt Disney World for any number of reasons, but perhaps the most significant event for the resort that year was the celebration of Mickey's 60th Birthday. The year-long promotion most importantly gave birth to Mickey's Birthdayland, which evolved into Mickey's Starland, and ultimately Mickey's Toontown Fair.

The centerpiece of Walt Disney World's marketing effort was a terrific graphic depicting a contemporary Mickey shaking hands with his 1928 Steamboat Willie counterpart. This image decorated everything from clothing and posters to coins and buttons. My favorite of all these items was a ceramic figurine depicting the scene. The one I owned unfortunately shattered beyond repair a few years ago.